ROK HWANG
How to look geometrically good from every angle (Central Saint Martins Short Review):
The London-based designer Rok Hwang´s points of reference are seriously eclectic. He first got excited about clothes after seeing the epitome of simplistic sportswear cool that is the Nike Air Force One: he notes 60s Yves Saint Laurent as his designs of choice: and he gives Tilda Swinton a nod as The One that he has always wanted to dress.
Since graduating from Central Saint Martins with an MA in fashion just last year, Hwang has been receiving some deservedly high-profile attention. His first womenswear collection – shown as the finale to the prestigious CSM catwalk show and presented on schedule a spart of London Fashion Week – was lauded with praise from the likes of Vogue Italia, Vogue Girl and Harper´s Bazaar. But Hwang is not just a press darling: he has also been credited with numerous awards, such as the Chloé Award in 2009 and more recently, the 2010 L´Oreal Professional price. Although he approaches both men´s and womenswear with a similar aesthetic, something he describes as reacting slightly against the eye, in a way that is not easily understood, Hwang also has an awareness of the differences in creating clothes for men and women. ´My approach to menswear is slightly more careful and it´s about being myself´, explains the designer. I think about attitude, music and how the fabric feels on skin…I become really conscious of the line in men´s design. For womenswear, I tend to think more of aesthetics, image, freshness, originality and timing.
Originality and timing are definitely two points. Hwang was in tune with when he sent his girls down the runway earlier this year. His star-shape themed, draped fabric dresses were accompanied by bold shoulders, complementing yet contrasting tones, and unique geometric cut-outs that gave his classicism a distinct contemporary edge. No doubt it is this combination of elements that has resulted in numerous award judges recognising his huge potential. With a sincere love of fashion – his only hope is to be working hard in the industry, all day and all night – and a formidable crew united understanding of how to design distinctly, it is only too easy to understand why Rok Hwang is one designer to keep your eye on.
Filed under: Branding, Nobuko Maekawa, Rok Hwang, Tilda Swinton