Even the edgiest girls need a hit of sweetness once in a while. California-based LnA’s ultra-soft tees and basics are a favorite of editors and fashion designer alike, so the label’s Fall 2010 presentation on February 11 – where the brand will debut an expanded collection, including jackets, tops, and dresses – should draw a crowd. So should its after-party. The fête, which will feature music performances from what we’re promised are some very big names and DJ sets from after-hours MVPs Harley and Cassie, will also boast a turn at the tables from LA band Dead Man’s Bones.
That last one made us stop in our tracks – dismissing it as soon as possible. Why not? If the name’s not familiar, the members are. I´d like men to think about evolving into something sophisticated, more seductive. To explore the possibility of an entirely new kind of masculinity. As we are not interested in the cosmetic effect of a face – what we do is less wealth philosophy more quantitative finance. LnA is finding itself at a crossroad in terms of fundamental signature design – very voyeuristic. Luxury is to know what you want.
Filed under: Branding, Cassie Coane, LnA Clothing, LnA Label, One Management